An important goal for the Invivo X SJP collaboration has been to identify a social cause we can support and give back in a positive way to those communities that are in need. Recently, we have been working with the founder of FEED Projects Lauren Bush-Lauren. The FEED organisation was created by Lauren as a social business to fight world hunger on behalf of the UN World Food Programme.
Working to combat child hunger in America and countries around the world is a cause that is incredibly close to Sarah Jessica Parker’s heart. Invivo X, SJP co-founder Sarah Jessica comments, “Hunger is not defined by gender, race or education and has soared across the globe exponentially in the wake of the Covid pandemic. It is especially heartbreaking so many children are affected.” Actor, Entrepreneur and Activist, Sarah Jessica is a dedicated advocate for vulnerable children, actively participating in UNICEF campaigns since 1997 and working with the Food Bank for New York City.
Invivo X, SJP will support FEED in this endeavour by donating school meals to FEED who work with the UN Food Programme in 63 countries. From the current 2020 Invivo X SJP vintage proceeds, Invivo has committed to donating 330,000 school meals over the next 12 months.